What is about video that makes it such an attractive, useful, and effective medium?
Well, video is way more accessible and drives higher engagement and retention rates than any other marketing medium. In fact, people are much more likely to watch a video to its entirety than to read a text alternative. Most words are unnoticed, let alone read. That’s why marketing through video is more effective than text or image-based content because you’ll be sure to send more of your message across to your target audience.
Smart journeys begin with road maps
You weren’t thinking about beginning your trip without a road map, were you? Of course not! The road map for your video marketing journey must begin with a well-thought-out strategy. With strategic planning, video can be used throughout the funnel to increase campaign awareness, improve lead generation, boost conversion, inspire marketing-specific actions, and to help your prospects navigate through the entire buying cycle. Creating a video marketing strategy can be difficult, but no worries، that’s where we come in!
BUSINESS TO CUSTOMER
Business to customer videos are especially effective because it helps to inspire the marketing-specific action you’re looking for. In fact, potential customers who watch product or service videos are more likely to buy!
BUSINESS TO BUSINESS
Business to business videos are shown to generate the highest rates of conversion. The majority of B2B marketers report that video performs better than any other marketing medium.
Video is especially valuable to Nonprofit Organizations to communicate with the public, potential donors, volunteers, and many other stakeholders because unlike the private sector, what NPOs offer is not immediately recognizable like businesses’ products or services. Video can help you deliver messages exposing your values, targets, and objectives to your audience in a powerful and meaningful way.
Developing a video marketing strategy that aligns with your marketing funnel
ABOVE THE FUNNEL INFORM
To attract prospects, the most successful videos in this stage are EDUCATIONAL videos that focus on developing INTEREST and AWARENESS.
TOP THE FUNNEL ATTRACT
To generate leads, video content ought to be on broad topics with mass appeal and delivered with an astute tone of authenticity to expose viewers to your VALUES
MIDDLE THE FUNNEL CONVERT
Help leads evaluate your solution and consider your objective with DETAILED content that help build TRUST for conversion.
DOWN THE FUNNEL ENGAGE
Your efforts should not stop at conversion; you’re only halfway through the journey. After conversion, videos should ENGAGE customers to ASSURE them that they made the right decision to choose you. Video content should aim at building a relationship of LOYALTY and TRUST.
AFTER THE FUNNEL NURTURE
It’s important to follow up with your customers to MAINTAIN their loyalty and trust. Show that you’re accessible and easy to contact. FAQ videos and nurture campaign videos are ideal for this stage.